Opening-Night-RSA-2017

Opening Night, RSA 2017 and the debut of “Borderless Behavior Analytics. Who’s Inside? What’re They Doing?”

Craig D. Kensek
Senior Product Marketing Manager

It was a great first evening in the Gurucul booth (#2407 South Hall, Front Row) at the RSA 2017 Conference in San Francisco.  The headliner event was the coming out party for the new book “Borderless Behavior Analytics – Who’s Inside? What’re They Doing?   Over the course of the opening reception, there were a number of people coming into the booth to receive a complimentary copy.  Opening night RSA festivities also featured numerous complimentary food and libation stations.

The book features a compilation of articles by seven of America’s top CISOs and CSOs exploring the evolution of cyber environments and how identity has become the fulcrum for most of today’s more serious attacks and data theft. The book also contains a couple of sneak peeks from individuals who will be included in the planned second edition.

Gurucul brought limited free copies of the new book for RSA attendees, first come, first serve, so make a point to stop by early in your event plans. The Expo halls will be open 10 AM-6 PM Tuesday and Wednesday, plus Thursday 10 AM – 3 PM.  Some of the contributors to the book will be available on Tuesday from 12 PM – 4 PM to autograph copies. The RSA conference runs February 13th through February 17th.

We also found out Monday that Gurucul was named an award winner for “Best Product in User Behavior Analytics Solutions for 2017” byCyber Defense Magazine!

Even though this is a security event, no black helicopters were seen circling RSA 2017 and individuals wearing hoodies comprised only a small percentage of attendees.

Those not attending RSA can learn more about the book, author and contributors at www.borderlessbehavioranalytics.com  (test your knowledge of Borderless Behavior Analytics in the Resources section with a Quiz) and you can order a print copy today at https://www.amazon.com/ with the Kindle e-reader version arriving on March 1st.

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