The Reveal Platform
Intel Name: Malicious domains capitalizing on popularity of labubu and pop mart
Date of Scan: July 2, 2025
Impact: High
Summary: Labubu, part of “The Monsters” collectible series by toy company POP MART, has grown significantly in popularity. This surge has coincided with a rise in newly registered domains (NRDs) linked to Labubu and POP MART. Many of these domains are being used for cryptocurrency scams, gambling sites, or impersonating official Labubu and POP MART pages. These malicious NRDs exploit the brand’s popularity to deceive unsuspecting users.
