11 Areas In Which Facial Recognition Technology Is (Or Will Be) Being Used

AI Impact on Society/artificial intelligence

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Facial recognition technology is a form of biometric security—a system in which, in essence, one or a set of a person’s physical characteristics is used as their “password.” FRT has become much more familiar and comfortable for many consumers in recent years, with several popular smartphone brands including the tech as an option for unlocking screens.

While the technology is still evolving and there are concerns about its ethical use, FRT is already being used for multiple functions by governments and across a number of industries. Here, 11 members of Forbes Technology Council share ways facial recognition technology is or will soon be widely used that the public should know about.

1. Multifactor Authentication

Facial recognition as an element of a multifactor authentication process can streamline interactions such as purchases or entry into buildings, providing positive value to the public. This represents high-value benefits that can help build public acceptance of a technology that can otherwise be seen as “Big Brother” or an avenue of illegal surveillance by law enforcement. – Mark Francis, Electronic Caregiver

2. Citizen Services

Citizen services will be the next function to capitalize on facial recognition. For reasons ranging from security to convenience, FRT will be used to recognize the characteristics of an individual as well as the conditions the individual is in and provide the appropriate services. This will require vast amounts of infrastructure at the edge and analytics and will also necessitate new regulations regarding privacy. – Spiros Liolis, Micro Focus

3. Livestock Farming

Facial recognition is solving incredible challenges in livestock farming—most notably, dairy farming. I have led efforts in this area, and it isn’t easy in weather-affected, complex and tough environments. That said, FRT has the potential to catalyze change in a traditional industry that has effectively been the same for 10,000 years. Farmers have had to rely upon what they see—what their fathers saw—until now! – Aidan Connolly, AgriTech Capital

4. Financial Services

Financial services is one industry where facial recognition technology will disrupt the payments landscape. Also, it will soon (within the next five to ten years) be rolled out by every major bank for ATM withdrawals. – Murtaza Hussain, ServiceNow

5. Retail Recommendations/Purchases

Retail will soon have facial recognition technology to provide more personalized recommendations and a seamless online/offline buying experience. Say you’re in an apparel store checking out skinny jeans but don’t end up buying them. You will be targeted online by the store with skinny jeans recommendations and personalized ads based on the interests you showed in the store. – Sagar Babber, Gleantap

6. Managing Office Spaces

Facial recognition is likely to be widely used in modern smart buildings soon. Today, managers of office spaces are encouraging the use of mobile applications that allow the reservation of space. Someday, a conference room will recognize your face and adapt to your personal preferences, such as setting the right temperature and lighting and ordering your favorite mineral water. – Robert Strzelecki, TenderHut

7. In-Home Care

FRT can be used by in-home delivery service providers and home health care providers. With facial recognition, anyone who is physically challenged can receive visitors and assistance without having to get up to answer the door. Facial recognition can verify that an individual coming into the home is the expected delivery person or medical professional and allow them entry. – Saryu NayyarGurucul

8. Age-Gating Online Content

Age-gating of online content is largely ineffective as it exists today. New regulations such as California’s AB 2273 aim to fix that. However, this type of regulation may require any company that has online content not appropriate for kids to install tools, such as face-based age-estimation software, that visitors must use before they can access the content on the company’s website. Laws like this bring up potential privacy concerns for many users. – Eric Levine, Berbix

9. Campus Safety

Facial recognition technology will ultimately be widely used in our educational system. This will be a key technology to ensure students, teachers and faculty are easily authorized for entry, which will enhance needed tracking capabilities as well as the overall security of facilities and campuses. – Mark Schlesinger, Broadridge Financial Solutions

10. International Travel

Facial recognition will soon be used at airports and border checkpoints around the world. More and more passengers these days are carrying biometric passports that allow them to bypass long lines and go straight to the automated ePassport control at the gate. Airports can use facial recognition technology to speed up the check-in process and tighten security. – Chintan Shah, Brainvire InfoTech Inc.

11. Hospitality Services

The hospitality industry—specifically, hotels—will use FRT to recognize guests and look up their reservations, greet and check them in, learn their preferences, and serve/treat them accordingly. The hotel staff will be able to add charges for the services you access during your stay to your bill and provide much more personalized services. – Selva Pandian, DemandBlue

Facial Recognition Technology

Facial Recognition Technology
External Link: 11 Areas In Which Facial Recognition Technology Is (Or Will Be) Being Used

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