by Ben Canner | Solutionsreview.com »
The Staples Data Breach gives us to discuss the common discourse around “low-impact” security breaches. While sensitive data is of course more dangerous if exposed or stolen, all personally identifiable information (PII) can cause serious damage in the wrong hands.
Here are the facts. Office retail giant Staples disclosed a data breach compromise some customer’s order information. According to a disclosure from the company, the data appears limited to “non-sensitive” customer data. This includes names, addresses, email addresses, phone numbers, last four credit card digits, and details about the order. The exact scale of the data breach, and the identity of the hackers, remains unknown at this time.
On the surface, this appears so minor a breach it barely seems worth mentioning. However, cybersecurity experts do not shrug off the Staples Data Breach as just another example of hackers being hackers. Instead, they have used it as an opportunity to discuss why even a minor data breach can devastate businesses and customers alike.
The Staples Data Breach: The Experts Respond
A groundbreaking study from Ping Identity found that 81 percent of consumers would stop engaging with a brand online after a data breach. To customers, it doesn’t matter the “sensitivity” of the data stolen; instead, it comes down to trust. Keep this in mind before dismissing minor breaches.